Private Labels Are Overlooked and Save You More

Private Labels Are Overlooked and Save You More

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When you are running down the supermarket aisle, the options can be daunting. On one hand, you see name-brand products, with their eye-catching packaging and heavy advertising. On the other hand, there are store-brand items, which are often cheaper but less familiar. Opting for store brands can be a smart way to save money without losing value.

Store brands are produced by third-party companies, under the store’s brand. Often, these items are almost identical to their name-brand website counterparts. The main difference? Store brands don’t come with expensive marketing campaigns that national brands build into their pricing.

Many people assume that store brands are not as good, but research studies have shown that shoppers frequently can’t distinguish between generic brands and popular brands. In particular when it comes to basic pantry staples like sugar, the product is practically identical.

In the case of medicines, the active ingredients are regulated and must meet the same standards, so whether you’re buying name-brand pain relievers or generic pills, you’re getting the same thing at a lower price.

In additional areas like paper goods, you might feel more hesitant to try store brands, though you might be surprised. In case a product isn’t quite right, the savings can add up over time. Many retailers even offer return policies on their private-label items, making it risk-free to try.

The key is that you can start small. Try switching a few items at first—like baking ingredients, cleaning supplies, or basic groceries. Over time, you'll likely notice how much you’ve saved. By being open to store brands, you can make a big difference in your grocery bill without missing out on the quality you expect.

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